AXOR Products Launch Ceremony
Date: 20/03/2007
Venue: Ho Chi Minh City
Concept: Spa
Meaning: With the launch of high-level bathroom products, designed uniquely and with the ultimate in luxury, the product launch ceremony took place in a spa space that covered the entire showroom. Details such as candlelight, delicate fragrances, flowers, sweet-swelling plants and herbs, and lighting effects are used to enhance the effect of this upscale and impressive AXOR product launch ceremony.
The PR campaign contributed to bringing the brand Urban Interior to consumers extensively and introduced high-level products of this brand to the market.