Parkson - Hung Vuong Plaza Opening Ceremony
Date: 29/06/2007
Venue: Hung Vuong Plaza - Ho Chi Minh City
Concept: Zipper
Meaning: We used the zipper image - one of the most promising icons in the fashion sector - to make a case concept for the entire opening ceremony. The zipper image has both an opening meaning and also represents the modern, dynamic and fashionable features of the largest shopping center complex in Vietnam.